March 2013 Vol. 111 No. 5 THE REVIEW

Stop Being Evil: A Proposal for Unbiased Google Search

Joshua G. Hazan

Since its inception in the late 1990s, Google has done as much as anyone to create an “open internet.” Thanks to Google’s unparalleled search algorithms, anyone’s ideas can be heard, and all kinds of information are easier than ever to find. As Google has extended its ambition beyond its core function, however, it has conducted itself in a manner that now threatens the openness and diversity of the same internet ecosystem that it once championed. By promoting its own content and vertical search services above all others, Google places a significant obstacle in the path of its competitors. This handicap will only be magnified as search engines become increasingly important and the internet continues to expand.

In order to mitigate the potential damage to competition, we must prevent Google from leveraging its power in core search to steal market share for its downstream vertical search services. Requiring Google core search to integrate its competitors’ vertical offerings would promote competition without intrusive administrative interference. But action must come soon. Search is taking shape very quickly. Once the next generation of online search emerges, the dominant players will have already cemented their positions. Let us hope that when the dust settles it isn’t too late.

   //  VIEW PDF
& Other Current Events

The Tools of Political Dissent: A First Amendment Guide to Gun Registries

On December 23, 2012, a newspaper in upstate New York published a provocative map. On it appeared...

Cultivating Inclusion

Twenty-five years ago, law schools were in the developing stages of a pitched battle for the future of legal...

Aftermarketfailure: Windows XP's End of Support

"After 12 years, support for Windows XP will end on April 8, 2014." So proclaims a Microsoft website with...

Globally Speaking—Honoring the Victims' Stories: Matsuda's Human Rights Praxis

Globally speaking, international law and the vast majority of domestic legal systems strive to protect...

Toward A Multiple Consciousness of Language: A Tribute to Professor Mari Matsuda

I am thrilled to be part of this commemoration of the twenty-fifth anniversary of Professor Matsuda's...
MAILING LIST
Sign Up to Join Our Mailing List